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对世界杯,我们总是充满热情。没有中国队参赛,依旧有上亿人凌晨起床,驻守电视机或在线视频,热切观战。世界杯是品牌营销的盛宴。此届巴西世界杯,我们依然见到阿迪达斯与耐克,可口可乐与百事可乐,现代与奔驰,百威啤酒与德国啤酒等大牌在“捉对厮杀”、激情对博。看似被国际大牌“垄断”的世界杯经济,就没有中国品牌的用武之地了吗?非也。
We are always passionate about the World Cup. No Chinese team entries, there are still hundreds of millions of people get up early in the morning, stationed in television or online video, eagerly watched. World Cup is a feast of brand marketing. This session of the World Cup in Brazil, we still see Adidas and Nike, Coca-Cola and Pepsi, Hyundai and Mercedes-Benz, Budweiser and German beer and other big names in the “catch up fight”, the passion of Bo. Seems to be the international big-name “monopoly ” of the World Cup economy, there is no use of the Chinese brand it?