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随着数字化时代的到来,优秀影视作品大量涌现,独特的创意成为影视作品中重要的表现元素。2010年好莱坞影片全年票房超过15亿美元,特别是数字3D影片《阿凡达》以新颖的艺术模式展示给观众,独特的创意在影片中起主导作用,具有创新点是现代人们所追求的。影片上映仅在中国就取得2.4亿美元的票房。目前,虽然中国影院的票房收入也在与日俱增,但其中百分之六十五的影片来源于好莱坞优秀作品。我国与国外影视作品创作还存在一定的差距,许多影视制作公司往往过于注重技术方面的制作,而忽略了影视的创意表现。国内的北京、上海、杭州、深圳等一些经济发达地区较重视创意产业方面的发展,主要集中在珠三角和长三角地区,这些地方现已成立一定规模的创意产业基地。
With the advent of the digital age, a great number of excellent films and TV works have emerged and unique ideas have become important performance elements in the film and television works. In 2010, Hollywood films hit more than 1.5 billion U.S. dollars at the box office in the year. In particular, the digital 3D video “Avatar” was presented to the audience in a novel artistic mode. Unique ideas play a leading role in the film. Innovative points are what modern people are pursuing. Film released in China alone won 240 million US dollars at the box office. Currently, while the box office receipts in Chinese cinema are also increasing, 65% of the films come from excellent Hollywood productions. There is still a certain gap between the creation of foreign films and movies in China. Many film and television production companies tend to pay too much attention to the production of technology while ignoring the creative performance of film and television. Some economically developed regions in China, such as Beijing, Shanghai, Hangzhou and Shenzhen, pay more attention to the development of creative industries, mainly in the Pearl River Delta and the Yangtze River Delta region. These regions have set up a certain scale of creative industries base.