本文提出了整合产业生命周期理论、产业组织理论和组织生态理论的文化市场结构分析框架。该整合框架对文化市场结构和资源空间进行了分类,强调文化市场结构和文化资源空间都会不断演化,认为文化市场的“J”型市场结构所处的资源空间为长尾型资源空间,继而对中国文化市场结构进行了案例剖析。 This paper presents a framework for analyzing the structure of cultural markets that integrates industrial life cycle theory, industrial organization theory and organizational ecology theory. The integration framework classifies the cultural market structure and resource space, emphasizing that the cultural market structure and the cultural resource space will evolve constantly. The resource space where the “J ” type market structure in the cultural market is located is the long-tailed resource space, Then the paper analyzes the structure of China’s cultural market.