因特网是继报刊、广播、电视后的第四媒体;这里的“媒体”,指的是“新闻传播媒体”。新闻传播媒体一直兼有报道新闻和发布广告两项大众传播功能;新闻传播媒体通常也就是广告传播媒体。因此,人们有理由认为,因特网作为第四媒体,不仅是“第四新闻媒体”,而且还是“第四广告媒体”。 在广告学中,被称为“广告媒体”的,除报刊、广播、电视外,还有直接邮件(DM)、交通工具、户外设 The Internet is the fourth media after press, radio and television. The “media” here refers to the “news media.” The media has always had both mass media coverage of news and advertising, and the media is usually the advertising media. Therefore, people have reason to think that the Internet as the fourth media, not only “fourth news media”, but also “fourth advertising media.” In advertising, known as “advertising media”, in addition to newspapers, radio, television, there are direct mail (DM), transport, outdoor facilities