寒冬里的赌性 剖析史玉柱的广告战略

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品牌是需要时间积累的,不能靠一两个月的狂轰乱炸就想取得多大的成效。中国企业创建品牌常有一个毛病:今年一个策略,明年一个策略,后年又换一个策略,费钱费力还没落好。“ Brand is the need to accumulate time, can not rely on a bombardment of a month or two wanted to achieve much success. Chinese enterprises to create a brand often have a problem: this year, a strategy, next year, a strategy, and later for another strategy, costly and effortless yet to fall. ”
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