旅游产品是整个旅游开发的核心,是旅游业一切经济活动的主体,旅游产品的合理开发及有效利用对旅游业的发展起着重要作用。本文以著名的海滨旅游城市——青岛为例,根据旅游产品的开发原则,对青岛如何抓住奥运契机,开发旅游产品从而促进旅游业的发展,提出了具体方法和路径。 Tourism products are the core of the entire tourism development and the main body of all economic activities in the tourism industry. The rational development and effective utilization of tourism products play an important role in the development of tourism. Taking Qingdao, a famous seaside tourism city as an example, this paper puts forward specific methods and approaches for how to seize the opportunity of Olympic Games and develop tourism products to promote the development of tourism in accordance with the principle of tourism product development.