在知识经济时代,企业文化作为一种知识资本已成为企业核心竞争力的重要内容。目前,我国许多企业在企业文化建设中陷入了形式主义和口号主义,为此文章论述了企业应该如何正确认识企业文化及其作用,以及怎样正确建设自己的企业文化。 In the era of knowledge economy, corporate culture as an intellectual capital has become an important part of the core competitiveness of enterprises. At present, many enterprises in our country have fallen into formalism and sloganism in the construction of corporate culture. Therefore, this article discusses how enterprises should correctly understand corporate culture and its role and how to build its own corporate culture.