品牌管理正逐渐迈向新焦点——品牌体验。顾客通过品牌体验,得以将企业的形象和宣传讯息与其商品及服务结合起来。事实上,品牌的表现不仅关乎顾客对品牌的感知及看法,更关乎顾客与品牌之间的互动。企业提升顾客的品牌体验,能为企业本身以及顾客提供更多的价值,从而建立一个更强势的品 Brand management is gradually moving toward a new focus - brand experience. Customers through the brand experience, to the corporate image and promotional messages and their goods and services together. In fact, the performance of a brand is not only related to the perception and perception of the customer about the brand, but also to the interaction between the customer and the brand. Enterprises to enhance the customer’s brand experience, for the enterprise itself and customers to provide more value, so as to create a more powerful product