企业为了树立自身的良好形象,扩大知名度和美誉度,往往不惜花费巨资大做广告或开展公关活动。其效果往往与费用的投入成正比。一些拥有优秀品牌产品的中小企业因支付不起较大的广告、公关费用而只好默默无闻,在激烈的市场竞争中被经济实力雄厚的企业挤向市场的边缘,市场占有率极度下降。然而,这种花钱买效果,花小钱赚大 In order to establish their own good image and expand their popularity and reputation, enterprises often spend huge sums of money to advertise or carry out public relations activities. The effect is often proportional to the cost. Some small and medium-sized enterprises with excellent brand products have been obscured because they can’t afford to pay more for advertisements and public relations. They have been squeezed to the edge of the market by fierce economic competition in the fierce market competition, and market share has dropped dramatically. However, this kind of money to buy the effect, spend money to make big