改革开放20多年来，我国的报业发生了深刻的变革。大多数报社正从过去计划经济条件下的单一宣传模式，向市场经济的新要求转变。社会主义市场经济体制的建立和知识经济浪潮的兴起，要求全面更新报业运作的管理理念，既要充分发挥报业的宣传功能，又要充分发挥报业的经营功能。? Over the past 20 years since the reform and opening up, China’s newspapers have undergone profound changes. Most newspapers are moving from a single mode of propaganda under the planned economy in the past to a new requirement of a market economy. The establishment of the socialist market economic system and the rise of the tide of knowledge economy require that the management concept of newspaper operation be fully updated. It is necessary to give full play to the propaganda function of the newspaper industry and to give full play to the newspaper’s management function. ?