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目前国内外的网络媒体流行起收费风潮。这虽然也是大势所趋,但几年来网民们已经习惯了各种免费内容,收费模式的受欢迎程度还是很有限。单纯依赖收费模式以图获利,风险是比较高的。 成功的网络媒体往往采用一个混合的盈利模式。其中,网络媒体与传统媒体的虚实结合就颇有吸引力,美国在线—时代华纳和雅虎两公司近期的表现从正反两方面说明了这种发展模式的合理性。
At present, the popular online media at home and abroad from the trend of charges. Although this is the trend of the times, netizens have been accustomed to a variety of free content for a few years, and the popularity of the charging mode is still very limited. Simply rely on the charging model in order to profit, the risk is relatively high. Successful online media often adopt a mixed profit model. Among them, the combination of the fictitious and the actual conditions of online media and traditional media is very attractive. The recent performance of AOL and Time Warner and Yahoo both illustrated the rationality of this development mode from both positive and negative aspects.