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本文对自然材料中呈现的自然材料在视觉传达设计中的运用做探索性研究,并以其在包装设计中的应用为例;对自然材料的特点、艺术美感及其运用进行分析。自然材料在包装设计中运用广泛,无论是作为图形来源还是设计载体,虽然自然材料有其一定的缺点,由于自然材料的艺术特点符合包装设计的需求,不妨碍其成为包装设计中重要的载体物质,并有较为广阔的发展空间。在加工工艺不断提高的今后,自然材料中的自然材料将为视觉传达设计拓展更多的新空间,并让设计作品本身具有较高的附加值。
This paper explores the application of natural materials presented in natural materials in visual communication design. Taking the application in packaging design as an example, this paper analyzes the characteristics of natural materials, artistic beauty and their application. Natural materials are widely used in packaging design. Whether as a graphic source or a design carrier, natural materials have some disadvantages. Because the artistic features of natural materials meet the requirements of packaging design, they do not prevent them from becoming important carrier materials in packaging design , And have a broader space for development. In the future of processing technology, natural materials in natural materials will expand more space for visual communication design and make the design work itself have higher added value.