这次调查通过问卷收集和数据统计分析等方法,研究武汉市女性休闲体育消费的现状和存在的问题,结合具体问题提出相应建议。研究表明,武汉市女性休闲体育消费市场波动性比较大,进一步结合消费倾向分析,发现武汉市女性在休闲体育上的消费潜力巨大,并且武汉市在发展休闲体育上具有明星效应和交通畅达的优势条件,为此,从政策亮绿灯和市场优化方面提出参考意见,助力武汉市女性休闲体育消费的发展。 This survey investigates the current situation and existing problems of women’s leisure sports consumption in Wuhan by means of questionnaire collection and data statistical analysis, and puts forward corresponding suggestions according to specific problems. The research shows that the consumption market of women’s leisure sports in Wuhan is relatively volatile. Based on the analysis of propensity to consume, it is found that the consumption potential of women in leisure sports in Wuhan is huge. And Wuhan has the advantage of star effect and open traffic in the development of leisure sports Conditions, for this reason, from the policy of green light and market optimization for reference, help Wuhan City, leisure and sports consumer development.