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纵观国内外手机厂商的发展历程,四股力量决定了厂商的命运,分别是资本、技术、制造与营销。一个富有生命力,能够持续攫取高利润的厂商,一定是技术力量突出,并以此带动其它力量的强大,当前行业的领导者,如苹果、三星等无不如此。然而,反观国内手机厂商,从2G时代开始,就走上了“三缺一”的发展之路,即资本、制造和营销的力量起到了主导的作用,而技术的力量并不突出。到了3G时代,这一局面并没有得到根本变化,这就决定了国产3G手机,或许将走上2G发展的老路。首先,资本追求快速获得收益。2G时代,特别是山寨机
Throughout the history of mobile phone manufacturers at home and abroad, four forces determine the fate of manufacturers, namely, capital, technology, manufacturing and marketing. A viable, sustainable, profitable company must have a strong technical force that will drive the strength of other forces. Current industry leaders such as Apple and Samsung are all. However, on the other hand, the domestic handset manufacturers have embarked on the development path of “three shortfalls” since the 2G era. That is, the power of capital, manufacture and marketing has played a leading role, while the power of technology has not been prominent. To the 3G era, this situation has not been fundamentally changed, which determines the domestic 3G mobile phones, 2G may embark on the road of development. First, the pursuit of capital quickly gains. 2G era, especially cottage machine