随着电子信息技术和经济全球化的深入发展,电子商务在国际贸易中的地位和重要作用日益凸显,已成为我国对外贸易发展的新趋势。电子商务较之传统商务模式的优势在于信息流、物流、资金流利用的高效性和便捷性。随着国民生活水平及品质的提高,国外商品正被我国消费者所认识并喜爱,终端消费者有着直接购买国外商品的大量需求。跨境电子商务不仅对出口型零售 With the deepening development of electronic information technology and economic globalization, the status and important role of electronic commerce in international trade has become increasingly prominent. It has become a new trend in the development of China’s foreign trade. The advantage of e-commerce over traditional business models lies in the efficiency and convenience of information flow, logistics and capital flow utilization. With the improvement of living standards and quality of the Chinese people, foreign goods are now being recognized and loved by consumers in our country. End-consumers have a large demand for direct purchases of foreign goods. Cross-border e-commerce is not only for export-oriented retail