“这授权是假的吧?”两年前,北京江锦源科技发展有限公司CEO陈晓琦拿着江苏洋河酒厂电子商务经销商的官方正式授权,与京东、天猫谈合作时,后者的第一反应便是如此。当时,整个电商都还没开始与酒厂有过正式的合作。卖酒水的电商是从传统白酒经销商尤其是团购商手上拿一批货,然后在网上低价卖出。至于酒厂授权给电子商务经销商合作的事,从来没有过——当时连“电子商务经销商”的概念都还没有。 “This authorization is false?” Two years ago, Beijing Jiang Jinyuan Technology Development Co., Ltd. CEO Chen Xiaoqi took the formal official authorization of the Jiangsu Yanghe winery e-commerce distributor, and Jingdong, Tmall talk about cooperation, the latter This is the first reaction. At that time, the entire e-commerce business had not yet started formal cooperation with the winery. E-commerce vendors sell their drinks from traditional liquor distributors, especially group purchasers, and then sell them online at low prices. As for the winery’s authorization to cooperate with e-commerce dealers, it has never happened before - at that time even the concept of “e-commerce dealers” was not available.