数字环境下出版业只有通过商业模式创新,才能有更好的生存空间。本文从价值活动的角度全面构建了出版业的商业模式体系,在体系中将出版业的具体活动分为价值创造、价值网络、价值传递和价值获取四个过程,并分析了每一个价值活动过程的基本构成要素,在八个基本构成要素的基础上,提出了适用于出版企业的商业模式创新路径。 In the digital environment, the publishing industry can have a better living space only through business model innovation. This paper constructs the business model system of publishing industry in an all-round way from the perspective of value activities, divides the concrete activities of publishing industry into four processes of value creation, value network, value transfer and value acquisition in the system and analyzes each value activity process Based on the eight basic elements, this paper proposes a new approach to business model innovation for publishing enterprises.