广告作为商业宣传途径越来越多姿多彩,各种修辞手法被广为运用,双关作为一种有效的修辞手段而倍受广告商的青睐。双层含义作为双关的独特特征给翻译带来了困惑,文化方面的差异又给翻译工作者带来了难题。从文化差异的角度考虑采用不同的翻译技巧对广告双关语的翻译值得关注。 Advertising as a means of commercial promotion is more and more colorful, various rhetorical devices are widely used, pun as an effective rhetorical device and much advertisers favor. The double meaning as the unique feature of Pun is puzzled by the translation, and cultural differences have brought difficulties to the translators. From the perspective of cultural differences, we should pay attention to the translation of advertising puns by using different translation techniques.