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后台收入正成为零售药店日渐重要的利润来源。它的背后是供零双方在市场营销上的协同合作,要求药店能准确理解、有效贯彻供应商的意图,所以,一方面要求有市场协作的意愿,一方面更考验药店的经营与管理能力,从而体现和放大终端的渠道价值。
Background revenue is becoming an increasingly important source of profit for retail pharmacies. It is behind the zero for both parties in the marketing of collaborative cooperation, requiring pharmacies to accurately understand and effectively implement the supplier’s intentions, therefore, on the one hand the desire to have market cooperation, on the one hand more to test the pharmacy management and management capabilities, Thus embodying and amplifying the channel value of the terminal.