建立愿景 愿景就是把想像具体化 长期担任毕马威顾问的美国专家迈克·金斯认为,愿景在某种程度上是一种梦想,并且很容易从梦中醒来,醒来才发现不可能赋予这些原则以实质性内容。公司愿景也是关于一个组织看上去怎么样以及如何运转的想法。 我们需要用一种方式来描述一个组织,以及用一种手段来分析它。毕马威发展了自己的组织模式,这一模式把市场和愿景与五个要素联系起来:战略和目标、过程和制度、资源、关系和结构、 Establishing a vision Vision is to imagine imagination American scientist Mike Kings, who has long served as a consultant to KPMG, believes that the vision is to some extent a kind of dream and it is easy to wake up from a dream and realize that it is impossible to give these principles With substantive content. The company’s vision is also about the idea of ​​how an organization looks and how it works. We need a way to describe an organization, and to analyze it in a way. KPMG has developed its own organizational model that connects markets and visions to five elements: strategy and goals, processes and institutions, resources, relationships and structures,