本文首先分析了购买决策的含义和形成过程,并在此基础上从个人和社会两方面对customer to customer环境下影响消费者购买决策的因素进行分析,希望本文的研究可以对相关企业针对消费者特点来开展业务有一定的积极意义。 This paper first analyzes the meaning and forming process of purchasing decision, and on this basis, analyzes the factors that affect consumers’ purchasing decisions in the environment of customer to customer from the perspective of both individuals and society. It is hoped that the research in this paper can be helpful for consumers Features to carry out business have some positive meaning.