论文部分内容阅读
每当人们谈及网坛大腕时,威廉姆斯姐妹和达文波特不免会显现于脑海中。其实,真正的大腕不是比赛场上的选手,而是电视。 毫无疑问,是电视将网球运动推广成为仅次于足球的最受欢迎的运动。不过球迷们却很少意识到电视网络对他们所看到的网球比赛有多么大的控制力和影响力,这些电视网络在网球方面的投资是巨大的,自然期待能从中获得更大的回报。 就拿今年的澳大利亚网球公开赛来说。墨尔本电视台7频道负责全部网球赛的播报工作,自然他们对网球比赛场次的安排有很大的影响。晚间电视节目是收视高峰阶段,电视台便施展自己的影响力,使得
Whenever people talk about the biggest names in tennis, Williams sister and Davenport will inevitably appear in my mind. In fact, the real big name is not the game player, but television. There is no doubt that it is TV that promotes tennis to the second most popular sport after soccer. However, fans rarely realize how much control and influence the television networks have on the tennis matches they see. The investment in these networks is huge and naturally it is expected to yield greater returns. Take this year’s Australian Open. Melbourne TV Channel 7 is responsible for all tennis broadcasts, of course, they have a great influence on the arrangement of tennis matches. Evening TV shows are peak viewing stages, and television stations exert their influence