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“终端制胜”、“终端促销是临门一脚”等各种说法,昭示了企业竞争的日趋白热化。“天空——广告,地面——促销”的天上地下的完美组合,为众多渴望成功的企业所企盼。 本刊本期焦点将从多重角度报道、探讨终端促销对企业的作用和意义,以及在实际操作中所出现的各种不同的看法和策略。此外本焦点还立足于诸多企业的促销实战案例,剖析终端促销对企业的深远影响。单有终端促销就能行走于江湖吗?促销能成为企业屡战屡胜的法宝吗?促销,广告,孰重孰轻?促销能代替广告吗?…… 随着种种困惑的聚焦,行文的视野逐渐扩大,有促销概念的梳理,有知识板块活跃地穿插其间有透彻的分析,有对促销定位品牌的思考,针对终端促销的各种误区所进行的策略思考,如何造就优秀的促销员?离不开的是对终端促销机理的阐释,对终端促销中细枝末节的细致把握,诸多的精彩文章即将呈现在读者眼前,从而展示出当前业界人士对终端促销的独有思考和点点心得。
“Winning a terminal”, “Terminal promotion is a kick-start” and other opinions, indicating that the increasingly competitive business competition. The perfect combination of heaven, sky, advertising, ground-promotion, is what many aspire to be successful. The focus of this issue will be reported from multiple perspectives to explore the role of terminal promotion and the significance of the enterprise, as well as in practice the emergence of a variety of different views and strategies. In addition, this focus is also based on a lot of business promotion case, analyze the far-reaching impact of terminal sales on the enterprise. Is there anything you can do to promote sales, advertisements, and promotions? Can promotions replace advertisements? ... With the confusion of focus, the field of vision Gradually expanding, the concept of marketing combing, there are knowledge plates actively interspersed during a thorough analysis, there are brand positioning on the promotion of thinking, terminal marketing for the misunderstanding of the strategic thinking, how to create outstanding promoters? Not open is the interpretation of the terminal promotion mechanism, the details of the minutiae of terminal promotion, many wonderful articles will soon be presented in the reader’s eyes, thus demonstrating the current industry professionals on the terminal promotions unique ideas and tips.