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文章以包装与人们生活的密切联系为切入点,阐述了包装的视觉表现在商品销售中的重要性。针对绿色包装概念的提出,指出了绿色包装的要求及视觉表现形式。分别从绿色包装的材料视觉表现、结构视觉表现和画面装潢设计视觉表现等方面进行了分析论证,并举出了相应的例子加以说明。最后提出绿色印刷的要求及对绿色包装设计的美好展望。
The article starts with the close connection between packaging and people’s life, and expounds the importance of the visual performance of packaging in the sales of goods. Proposed for the concept of green packaging, pointed out the requirements of green packaging and visual representation. Analyzed and demonstrated the visual performance of green packaging material, the visual performance of the structure and the visual performance of the picture decoration design respectively, and gave the corresponding examples to illustrate it. Finally put forward the requirements of green printing and green packaging design of the good prospects.