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随着我国经济走向市场、走向国际,CI这个新事物正在我国大陆热门起来。这是经济规律发展的必然。包装界、设计界则面临如何充分运用CI为企业服务的新课题。年前,本刊邀集以中国美术学院教授为主的浙江省在杭部分专家学者座谈,就CI战略问题进行了研讨。会议是开得成功的。现将研讨会上的发言摘要刊登,以期就此引起广泛讨论。本刊将陆续刊载讨论文章,欢迎广大读者、作者踊跃投稿。
As China’s economy goes to market and goes international, CI is a new thing that is becoming popular in China’s mainland. This is the inevitable result of economic law development. The packaging industry and the design community are faced with the task of how to make full use of CI to serve businesses. Years ago, the magazine invited experts and scholars from Zhejiang University in Zhejiang Province to hold talks on CI strategy issues. The meeting was successful. The summary of the speeches at the seminar is now published, with a view to eliciting extensive discussions on this topic. The journal will successively publish discussion articles, and welcome readers and authors to contribute actively.