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提起松下电器公司(National Electronic Co.)可谓无人不晓。松下公司的产品囊括诸如音像产品、冰箱、空调等各大家用电器系列,产品品种多达5万余种。行销世界上百个国家和地区,被誉为“世界的松下”。其产品品牌National、 Panassonic、Technic也成为世界名牌。 1918年松下公司创立时,公司仅有创始人松下幸之助及助手两名员工。而现在松下公司拥有近6万名职工、53个事业部、89个营业所、14个研究所、110多家关系企业,挤身世界巨型企业前茅。松下公司的成功,是与它的一套独特有效的经营管理方法分不开的。 一、生产世界各地指名要求的产品 松下电器公司把“生产世界各地指名要求的产品”作为座右铭。在国际市场上,顾客对商品的选择非常挑剔。因此,要使自己的产品真正做到“世界各地点
It’s no surprise that the National Electronic Co. Panasonic’s products include audio and video products, refrigerators, air conditioners and other major household appliances series, up to more than 50,000 kinds of product varieties. Hundreds of countries and regions in the world market, known as “the world Panasonic.” Its product brands National, Panassonic and Technic have also become world famous brands. When Matsushita was founded in 1918, the company had only two founders, Koji Matsushita and his assistant. Panasonic now has nearly 60,000 employees, 53 divisions, 89 sales offices, 14 research institutes, and more than 110 relationship companies, among the largest companies in the world. The success of Panasonic is inseparable from its unique and effective management methods. First, the production of all over the world called the requested product Matsushita Electric Company to “manufactured around the world called for the requested product” as a motto. In the international market, customers are very picky about the choice of goods. Therefore, we must make our products truly “in various locations around the world