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对可口可乐人而言,喝百事可乐不亚于死罪。他们没人想到自己将面对着一场百事可乐人发起的咄咄逼人的进攻。可口可乐的招牌全世界都一样,在全世界展示相同的图案和讯息,开创了广告模式化的先河。可口可乐的竞争对手百事可乐的新任总裁、从可口可乐“叛逃”过去的斯梯尔,认为百事可乐囿于过那种“便宜又大碗”的形象。这种甜得耍死的饮料,好像是穷人和小孩的洗胃剂。怀有种族歧槐心理的南方白人认为它是一种“黑色的饮料”,面其他美国人则宁可把百事可乐倒进杯中当作可口可乐来招待客人。
For Coca-Cola people, drinking Pepsi is no less than a capital crime. None of them thought that they would face an aggressive attack by Pepsi people. Coca-Cola’s signage is the same throughout the world, showing the same patterns and messages throughout the world, creating a precedent for advertising modelling. Coca-Cola’s new president of PepsiCo and Steele’s “defection” from Coca-Cola thought that Pepsi had a “cheap and big bowl” image. This sweet, drinkable drink seems to be a gastric lavage for the poor and children. White people in the South with a racial dissonance think it is a “black drink”, while other Americans would rather pour Pepsi into the cup as Coca-Cola to entertain guests.