中国的茶文化博大精深、历史悠久,茶叶包装的设计随之也得到不断发展和完善。花茶包装作为茶包装的一个分支,也逐步迈开了创新之路,本文从花茶包装现状分析,虚拟了一个全新的花茶品牌It’s Tea Time(茶时),探究如何凭借视觉元素和结构造型来提升品牌形象,并就此分析茶时花茶包装设计发展的主要趋势。 China’s tea culture is profound and has a long history. The design of tea packaging has also been continuously developed and improved. Flower tea packaging as a branch of tea packaging, but also gradually took the road of innovation. This article from the current status of tea packaging analysis, a new virtual tea brand It’s Tea Time (tea time), to explore how with the visual elements and structural modeling to enhance Brand image, and analysis of tea tea packaging design on the main trend of development.