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媒体整合乃如今的大势所趋,报纸、广播、电视、网络的相互整合中好像只有纸质媒体相对发展薄弱,不好与其他媒介融合,但其实,纸质媒体通过改变部分字的字体、字号、颜色、利用谐音、插入背景声、话外音等方式既可给读者一种像看综艺节目一样的表演的感觉又可以更有效率地表达所要传达的信息。如今面对网上的信息泛滥、信息虚假,纸质媒体也有其自身的优势。但如果纸质媒体能写的再生动点,相信仍可在世上多活几个世纪。
Media integration is the general trend nowadays. In the integration of newspapers, radio, television and internet, there seems to be only a relative weakening of the paper media and poor integration with other media. However, in fact, the paper media changes the font, size and color of some words , The use of homophonic, insert the background sound, voice-over, etc. can give readers a look like the variety show the same feeling of the show can be more efficient to convey the message to be conveyed. Today, with the proliferation of online information and false information, the paper media also has its own advantages. But if the paper media can write anew, I believe I can still live in the world for centuries.