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商战号称没有硝烟的战争,既然属于争伐,必定要决胜负。当赤膊上阵、捉对厮杀的“硬碰硬”时代过后,谋略成为商家首选,尘封数千年的中华兵法经典《孙子兵法》于是摆上诸多跨国大亨案头。一部写于2500多年前的兵书如何能指导当代的比尔·盖茨们不战而屈人之兵,在商界创造化腐朽为神奇的精彩?2007年3月26日,著名文化学者、孙子兵法研究专家普颖华登坛中联重科,为湖湘企业家破解中华兵法与商战谋略。
Business war claims no smoke war, since it belongs to the fight, we must decide the outcome. When unarmed and caught on to fight the “hard-line” era, the strategy to become the merchant of choice, dusty thousands of years of China’s war of art classic “Art of War,” So put a lot of transnational tycoon in the first place. A book written more than 2500 years ago how to guide the contemporary Bill Gates who are not fighting the enemy, in the business community to create a wonderful miracle? Dec. 26, 2007, a famous cultural scholar, Art of War Research experts Pu Ying-hua altar Zoomlion, Hunan entrepreneurs to crack the art of war and commercial strategy.