如今,服装企业间竞争激烈,可以用大浪淘沙来形容,在这样的环境中,要更好地发展一个品牌,就要向管理要效益。而这个管理不是简单的生产管理,也不是产品管理,应该是逐渐形成的针对品牌体系建设的系统化管理,而且是服装行业所特有的,将艺术、技术和经济融为一体的管理。本期我们将分享关于“品牌管理力”的精彩言论。 Today, fierce competition among garment enterprises, Ebb Tide can be used to describe, in such an environment, to better develop a brand, it is necessary to manage to benefit. And this management is not a simple production management, nor is it a product management, should be a systematic management of the brand system that is gradually formed, and is unique to the apparel industry, the art, technology and economy into one management. This issue we will share on the “brand management ” wonderful speech.