重视经济发展的人文环境与文化氛围,重视企业精神与企业形象,已成为一种新的潮流。企业文化的勃然兴起,促进着企业的腾飞。这是近日在京举行的中国企业文化发展研讨会给人留下的突出印象。 企业义化作为新的管理理论,是70年代中后期美国学者比较研究日本企业成功经验的产物,也是对现代管理学、行为科学和文化学理论的综合探索,80年代中期传入中国。 It is a new trend to attach importance to the humanistic environment and cultural atmosphere of economic development and attach importance to the spirit of enterprise and corporate image. The rise of corporate culture has promoted the rapid development of enterprises. This is the outstanding impression made by the seminar on Chinese corporate culture held in Beijing recently. As a new management theory, enterprise moralization is the product of American scholars’ comparative study of Japanese companies’ successful experience in the mid and late 1970s. It is also a comprehensive exploration of the theories of modern management, behavioral science, and culture, and was introduced into China in the mid-1980s.