通过对陕西农民消费需求结构及特点的分析 ,指出了陕西农民近期的消费需求以实物、衣着、耐用品、文化教育等为主 ,远期消费将主要集中在建房上 ;随着农村经济改革的深入发展 ,农民从市场购买日常生活所需商品的比重将不断提高 ,对农村市场的发展有一定的促进作用。企业应抓住机会 ,培育、启动并开拓农村市场 ,为扩大内需做出贡献 Through the analysis of the structure and characteristics of consumer demand in Shaanxi farmers, pointed out that the recent consumer demand in Shaanxi farmers mainly in kind, clothing, durable goods, culture and education, long-term consumption will mainly focus on housing construction; with the rural economic reform In the further development of rural areas, the proportion of peasants buying commodities needed for daily life from the market will continue to increase, which will certainly promote the development of the rural market. Enterprises should seize the opportunity to nurture, start and develop the rural market and make contributions to expanding domestic demand