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美国管理学家彼得有个著名的“木桶理论”:木桶盛水的容量,并不取决于桶壁上最长的那块板,而取决于桶壁上最短的那块板。这一富含哲理的观念,在营销管理中得到广泛的认同和应用,并在实践中经不断演绎、引申、推理,形成了新的变体——新木桶理论。对供电营销服务管理而言,全面辩证地理解木桶理论,将为我们搞好优质服务提供更加宽阔的视角和更加深刻的启示。
Peter, the famous American management scientist, has a well-known “barrel theory”: the capacity of a barrel does not depend on the longest plate on the barrel wall, but rather on the shortest plate on the barrel wall. This concept of philosophical enrichment has been widely accepted and applied in marketing management and has been constantly deduced, extended and reasoned in practice, forming a new variant of the new barrel theory. For power marketing services management, a comprehensive and dialectical understanding of barrel theory will provide us with a broader perspective and more profound enlightenment for our good service.