With the continuous development of China＇s cruise tourism industry, the problem of lacking of specialized cruises talents has become increasingly prominent. This paper selects services personnel as the object of study, through analyzing the talent shortage phenomenon, identifying the reasons for the shortage of talent. Meanwhile by introducing the incentive theory and methods, cruise service talents incentive elements be identified and then establishing in accordance with incentive models. In the end of paper, a number of recommendations to strengthen the incentives are concluded, in the hope of society, governments, businesses and their employees join forces and work together to promote the rapid development of cruise service personnel.