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智力资本对高新企业创新绩效有显著正向促进关系,是高新企业提高生存概率和维护竞争优势的必要因素,高新企业应重视其智力资本评价并进行有效管理。针对智力资本评价指标的模糊性和主观不确定性,采用未确知测度的评价方法。首先,运用文献总结法构建高新企业智力资本评价指标体系。其次,运用未确知测度模型对S高新企业进行智力资本评价,分析发现S企业的短板为关系资本,尤其是其客户和营销渠道两个方面,并给出相关建议:客户方面加强客户需求分析,提高客户满意度;营销渠道方面加强冲突管理、选择合适营销渠道及规范中间商准入制度。最后,通过实例分析发现高新企业往往过度注重创新管理,导致关系资本管理认知匮乏。
Intellectual capital has a significant positive promotion effect on innovation performance of high-tech enterprises, which is a necessary factor for high-tech enterprises to improve their survival probability and maintain their competitive advantages. High-tech enterprises should attach importance to their intellectual capital evaluation and carry out effective management. In view of the fuzziness and subjective uncertainty of the evaluation index of intellectual capital, an unascertained measure evaluation method is adopted. First of all, using the method of literature review to construct the evaluation index system of high-tech enterprises intellectual capital. Secondly, using the unascertained measure model to evaluate the intellectual capital of S high-tech enterprises, it is found that the short board of S-enterprises is relational capital, especially its customers and marketing channels. The suggestions are given as followings: Analyze and improve customer satisfaction; strengthen conflict management in marketing channels, select suitable marketing channels and regulate access to intermediaries. Finally, it is found through case studies that high-tech enterprises tend to over-focus on innovation management, resulting in a lack of knowledge of relational capital management.