一、商标的两重性决定企业商标工作的两重性 商标有两种属性,一种是自然属性,也可以叫做经营意义上的商标;另一种是社会属性,也可以叫做法律意义上的商标。 商标的自然属性是商标的本质。这种本质在商标的概念中得到了明确的体现。“商标是商品生产者、经营者 1. The Duality of Trademarks Determines the Duality of Corporate Trademarks Trademarks have two attributes. One is a natural attribute, which can also be called a trademark in business sense. The other is a social attribute. It can also be called a trademark in the legal sense. The nature of a trademark is the essence of a trademark. This essence is clearly reflected in the concept of trademarks. "Trademarks are commodity producers and operators