论文部分内容阅读
当今中国消费市场,号角四起,群雄争霸,各路英雄逐鹿中原。针对目前如何通过异业同盟来提升企业销售额和品牌价值的话题,在此发表一些个人的浅见,主要有三点:对异业营销联盟的理解;开展异业营销联盟的好处;什么样的企业之间适合结成联盟。还收集了一些经典案例和结合AEEEZ钻石品牌的异业联盟营销经验和各位分享。
Today’s Chinese consumer market, horns everywhere, Heroes hegemony, competing in various heroes Central Plains. To address the issue of how to raise corporate sales and brand value through the alliance at this moment, here are some personal opinions. There are three main points: the understanding of different industry marketing alliances; the benefits of different industries marketing alliances; what kind of enterprises Suitable for forming alliances. Also collected some classic cases and combined with AEEEZ diamond brand alliance marketing experience and you share.