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1964年,雪莲羊绒生产出中国第一件羊绒衫,让国人感到骄傲;2006 年中粮集团中土畜三利发展股份有限公司与北京雪莲毛纺服装集团公司实现资组,使雪莲品牌实力大增;2008年,雪莲又果断提出“演绎冰雪传奇,共筑梦想”的品牌发展战略......对于一个发展了40多年的羊绒品牌来说,雪莲次成功的飞跃都引人瞩目。近日,《纺织服装周刊》记者采访了中土畜雪莲有限公司(原中土畜三利发展股份有限公司)的董事长陈涛,听他讲述雪莲我们的精彩时刻......
In 1964, Xuelian cashmere produced China’s first cashmere sweater, so that people are proud of; in 2006 COFCO China and Turkey Sanli Development Co., Ltd. and Beijing Xuelian Woolen Garment Group to achieve funding group, Xuelian brand strength greatly increased; In 2008, Xuelian decisively put forward the brand development strategy of “interpreting the legend of ice and snow and building a dream together.” For a cashmere brand that has developed for more than 40 years, the successful leap of lotus has attracted people’s attention. Recently, the reporter of “Textile and Apparel Weekly” interviewed Chen Tao, chairman of China-Turkey Livestock Co., Ltd. (formerly China Animal Land Sanli Development Co., Ltd.) and listened to him about the wonderful moment of Saussurea.