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四川长虹电子集团公司已走过40年光辉的历程。 改革开放以后,长虹完成了由单一的军品生产到军民品结合的战略转移,并由生产型迅速过渡到生产经营型。以创世界名牌为战略目标,通过技术开发、市场开拓、科学管理、股份制改造、资本营运,企业的主营经济指标每年均以50％的速度递增。 长虹从一个内地军工企业走出四川,走向全国,进而走向世界,需要一套完整的形象战略。作为
Sichuan Changhong Electronics Group Corporation has gone through 40 years of glorious history. After the reform and opening up, Changhong has completed a strategic shift from a single military production to a combination of military and civilian products, and has rapidly transitioned from production to production. In order to create a world famous brand as a strategic goal, through technology development, market development, scientific management, joint-stock reform, capital operation, the company’s main economic indicators are increasing at a rate of 50% every year. Changhong has stepped out of Sichuan from a mainland military industrial enterprise, heading for the country, and moving toward the world. It needs a complete image strategy. As