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中国数字化进程已进入3.0时代,消费者对产品和服务提出更高要求,如何抓住观众消费心理,是电影产业需要研究的课题。本文分析了感性消费时代中国电影观众的消费心理,并对未来中国影业的发展进行展望。
China’s digitalization process has entered the 3.0 era, consumers put forward higher demands on products and services, and how to seize the audience’s consumer psychology is the film industry needs research. This article analyzes the consumer psychology of Chinese moviegoers in the period of perceptual consumption and forecasts the future development of Chinese movie industry.