电视广告经营现状不容乐观广告经营是电视台的生命线。中国电视广告在经过二十年的高速发展后,于新世纪开始进入了震荡下滑。自2002年上半年起,其维持多年的广告媒体老大地位让位于报纸,并且这种下滑的趋势还在继续。电视广告经营面临的困境是多方面因素所致,包括全球经济发展 TV advertising business status is not optimistic Advertising is the lifeblood of television stations. After two decades of rapid development, Chinese TV ads began to enter a turmoil in the new century. Since the first half of 2002, its position as a multi-year advertising media executive has given way to newspapers, and the downward trend continues. The plight of television advertising is due to many factors, including the global economic development