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2001年7月,随着中央电视台和一些地方电视台科教频道的相继开播,中国电视社教节目开始出现大规模的创新。到2006年,社教节目的创新已走过了五年历程,形成了明显的特色。笔者对五年来中国电视社教节目创新的特点和轨迹做了一些梳理。一、创新的特点 1.坚持精益求精社教节目的形态由于长期以来相对比较稳定,在创新节目形态方面突破较难,可资借鉴的经验也比较少。所以,近几年社教节目的创新主要突出节目的品质、品位和品格,是一种内在型的创新模式。 2005年12月26日,中央电视台科教频道进行了开播四年来最大的一次改版。这次改版以“专业频道品牌化”为核心,坚持“教育品格、科学品质、文化品位”的定位方向,节目创新坚持精益求精,在
In July 2001, with the successive launches of the science and education channels of CCTV and some local television stations, large-scale innovations in China’s television social education programs began to take place. By 2006, the innovation of the social education program has gone through five years of history and has formed obvious characteristics. The author made some comparisons on the characteristics and track of innovations of China’s television and social programs in five years. First, the characteristics of innovation 1. Insist on improving the shape of social education programs as a result of relatively stable for a long time, the breakthrough in the form of innovative programs more difficult to learn less experience. Therefore, in recent years, the innovation of the social education programs mainly highlights the quality, taste and character of programs and is an intrinsic innovation model. December 26, 2005, CCTV science and education channel launched the biggest change in four years. The revision to “professional channel branding ” as the core, adhere to the “educational character, scientific quality, cultural taste ” orientation, program innovation adhere to excellence in