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P&G 公司自1878年推出象牙香皂以来,已走过一段漫长的路程,1998年其全球销售额达372亿美元(据 HAPPI 报道为211亿美元),世界上几乎每人每年花6美元购买她的产品。P&G 成立于1837年,是世界上最大的名牌消费品生产商之一。现在,其产品包括家庭卫生用品、盥洗品、儿童用品、食品等等,主要品牌有Pringles 土豆片、佳洁土(Crest)牙膏、汰渍(Tide)洗衣粉、邦宝适(Pampers)纸尿裤、封面女郎(Cover Girl)及蜜丝佛陀(Max Fact or)彩妆系列、环球护肤品佼佼者玉兰油(Oil of Olay)、潘婷(Pantene)护发品等。
P&G has come a long way since its introduction of ivory soap in 1878. Its global sales amounted to 37.2 billion U.S. dollars in 1998 (according to HAPPI’s report of 21.1 billion U.S. dollars), and almost every person in the world spends 6 U.S. dollars a year to buy her. product. Founded in 1837, P&G is one of the world’s largest manufacturers of branded consumer products. Now, its products include household hygiene products, toiletries, children’s products, food, etc. The main brands are Pringles potato chips, Crest toothpaste, Tide detergent powder, and Pampers diapers. Cover Girl and Max Fact or Color Makeup, Global Skincare Oil of Olay, and Pantene Hair Care.