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近两年,在新技术和新媒体的冲击下,纸媒行业集体滑坡。“媒介融合”、“全媒体时代”成了发展的关键词。新媒体发展势头强劲目前,“新媒体”一词尚无统一的定义。一般指在新的技术支撑体系下出现的媒体形态,是相对于报刊、广播、电视等传统媒体而言的,包括微博、微信、APP等。新媒体具有交互性与即时性、海量性与共享性、多媒体与超文本、个性化与社群化四大特征。因其形式丰富、互
In the past two years, with the impact of new technologies and new media, the paper media industry has collectively declined. “Media Fusion ”, “all media era ” has become the development of the key words. New media is gaining momentum Currently, there is no uniform definition of “new media.” Generally refers to the emergence of new media under the technical support system, is relative to the newspapers, radio, television and other traditional media, including Weibo, WeChat, APP and so on. The new media has four characteristics of interaction and immediacy, mass and sharing, multimedia and hypertext, personalization and socialization. Because of its rich form, each other