精心定价美国商店对商品定价十分讲究。大部分有零头,如5.99美元、29.95美元之类,使顾客觉得还不到6美元、30美元。心理上容易承受。分期付款如车商的广告,上面印有漂亮的新车样品,写着“每月只付299美元”。有的甚至写上“每天只付9.97美元”。实际上分3年或4年支付,与一次性支付基本上差不多,而顾客心理上觉得分期付款负担轻些,会产生买辆新车的欲望。免费投递宣传品规模较大的超级市场,每周每月都向居民投递宣传品,有的是两三张对开报,有的是几十页的小册子,装在塑料袋内,印刷精美、纸张考究,除登载各种商品的彩色图片和价格外,着重提供本周或本月若干种特价商品信息。顾客不满意可退货商店对商品质量绝对负责,售出的服装、百货等商品,如顾客不满意,3天之内可凭发票退款;耐用消费品如照像机、电冰箱,10天之内可退款。如果超过期限,还可在5天之内换购其它同等价款的商品。服务设施先进美国商场内一般有推车或塑料袋供顾客取 Careful pricing of US stores is very particular about pricing of goods. Most parts, such as 5.99 US dollars, 29.95 US dollars and so on, so that customers feel less than 6 US dollars, 30 US dollars. Psychologically easy to bear. Installments such as a car dealer’s ad, printed with a beautiful new car samples, read “pay only 299 US dollars per month ”. Some even write “just pay $ 9.97 a day.” In fact, payment in 3 years or 4 years is basically the same as one-time payment. However, the customer feels that the installment payment should be lightly paid and will have the desire to buy a new car. Free delivery of promotional materials Larger supermarkets, weekly delivery of promotional materials to residents, some two or three pairs of open, some dozens of pages of brochures, packed in plastic bags, beautifully printed, elegant paper, In addition to the various pictures and prices of goods posted on the color, the focus of this week or this month, a number of special offers information. Customers are not satisfied with the return of the store is absolutely responsible for the quality of the goods, clothing, department stores and other goods sold, such as customer dissatisfaction, 3 days refund by invoice; Durable consumer goods such as cameras, refrigerators, 10 days Refundable. If the deadline, but also within 5 days for the purchase of other goods of the same price. Service facilities Advanced US shopping malls generally have carts or plastic bags for customers to take