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2015年处于经济新常态发展的适应期,家电市场增速继续放缓,据中怡康推总数据显示,前三季度,整体家电(包含手机和3C)市场规模11,454亿元,较去年同期提升5.0%。分季度来看,受春节促销影响,2月整体家电市场增速提升,带动一季度家电市场增长,一季度整体家电市场规模3,716亿元,同比增长5.6%;二季度市场回落明显,整体市场规模3,959亿元,同比增长2.6%;三季度家电市场增速有所回升,整体市场规模3,779亿元,同比增长7.1%。
In 2015, the home appliance market continued to slow down. In the first three quarters, the market scale of overall home appliances (including mobile phones and 3C) was 1.144 trillion yuan, up from the same period of previous year 5.0%. In terms of quarters, affected by the Spring Festival promotions, the growth of the overall home appliance market in February accelerated the growth of the home appliance market in the first quarter. The overall appliance market in the first quarter was 371.6 billion yuan, an increase of 5.6% over the same period of last year. In the second quarter, the market dropped significantly and the overall market size 395.9 billion yuan, an increase of 2.6% over the same period of last year; the growth rate of home appliances market in Q3 rose slightly, with the total market size of 377.7 billion yuan, up 7.1% over the same period of last year.