在跨文化交际中,语言的使用方式,交际双方的文化差异等常常会导致交际故障,造成交际双方之间的误解,最终导致国际交流与合作的失败。那么如何在交际中避免语用失误,提高跨文化交际能力呢?本文阐述了跨文化交际语用失误的含义,分析了语用失误产生的原因,并提出了相关的规避对策,希望能对跨文化交际者有所帮助。 In intercultural communication, the use of language and the cultural differences between the two parties often lead to communication failures, causing misunderstandings between the two parties and ultimately leading to the failure of international exchanges and cooperation. So how to avoid pragmatic failure and improve intercultural communication ability in communication? This paper expounds the meaning of pragmatic failure in intercultural communication, analyzes the causes of pragmatic failure and puts forward some countermeasures to avoid it. Cultural communicators can help.