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在消费与视觉文化语境下,女性形象被商业文化与大众传媒作为一种有效资源进行建构与呈现,流变成一种可被消费的“漂浮不定的能指”符号与视觉快餐,其中不乏刻板、扭曲、亵渎、异化甚至歧视,阻碍着女性的全面解放、发展与进步。当消费成为价值体系和社会规训手段后,视觉图像中的女性形象不可避免地沦为一种看与消费的对象。视觉图像中的女性形象建构与呈现、消费与被消费的背后,折射着传统思想、社会观念和文化意味。而来自多方面的反思与批评,则倒逼人们思考如何在视觉图像中建构与呈现真正意义上的女性形象。
In the context of consumption and visual culture, the image of women has been constructed and presented as an effective resource by commercial culture and the mass media. It has become a kind of “floating symbol” and visual fast food that can be consumed, Many of them are stereotyped, distorted, profane, alienated and even discriminated against, which hinders the full liberation, development and progress of women. When consumption becomes a value system and social discipline, the image of women in visual images is inevitably reduced to a kind of object of seeing and consuming. The construction and presentation of female images in visual images, behind consumption and consumption, reflect the traditional thoughts, social concepts and cultural meanings. From many aspects of reflection and criticism, forcing people to think about how to construct and present in the visual images of the real female image.