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在商界风起云涌的“价格大战”中,竞相降价成为市场竞争的重要手段。但事与愿违或未能如愿以偿者比比皆是,何哉?是因为步入了降价误区的陷井。①低质量误区。人们往往用价格的高低衡量商品质量的优劣,“一分钱一分货”、“好货不便宜,便宜无好货”,这便产生了“吉芬效应”——价格越高越好卖,价格越低廉,削价幅度越大反而滞销。⑧脆弱的市场占有率误区。低价能买到市场占有率,但是买不到市场的忠诚,顾客会转向另一个价格
In the surging “price war” in the business sector, competing for price cuts has become an important means of market competition. However, contrary to what they did or did not get what they want, he zai? Because into the trap of price misunderstanding. ① low quality misunderstanding. People often use the level of price to measure the pros and cons of product quality, “penny goods”, “good goods are not cheap, cheap no good goods,” which gave rise to the “jie fen effect” - the higher the price the better Sell, the cheaper the price, the greater the price cut but slow sales. ⑧ vulnerable market share errors. Low prices can buy market share, but can not buy the loyalty of the market, customers will turn to another price